Opt-Outs vs. Email Unsubscribes: A very old fight decoded!
I n today's digital world, Indian users are empowered with more control over their data than ever before. Two key rights: opting out and unsubscribing , are often confused. Many businesses also blur the lines, creating uncertainty for users and organizations. This article clarifies the differences between these rights while empowering the users with knowledge and control. The Core Issue: Two Separate Rights, Not One The fundamental misunderstanding stems from both actions, allowing users to refuse certain practices. However, they address different aspects of data usage and are legally distinct. This leads to two common questions: Does opting out of marketing emails equate to a privacy opt-out? Does a privacy opt-out require removing the user from organization's email list? The answer to both is a resounding no. Privacy Opt-Out: Controlling Data Sharing Various laws empowers the users to opt out of the "sale" or "sharing" of their data. This primarily concern...