Data Privacy at Stake: The Controversy Around Targeted Advertising in India
Targeted or Behavioral Advertising is a powerful tool designed to provide internet users with highly personalized digital advertisements, analyzing their online actions, preferences, and demographics. Its popularity surges in India as the nation's digital economy expands and online engagement grows. By 2023, YouTube had emerged as India's leading platform for targeted advertising, with studies indicating its potential to boost brand awareness by up to 20% and lead generation by up to 30%. Esteemed companies like Flipkart, HDFC Bank, and Amazon have embraced this strategy, directing ads toward users interested in specific products or services on their websites. In India's dynamic digital landscape, where targeted advertising has become the cornerstone of marketing strategies, the answers to the following critical questions hold profound implications for consumers and businesses. a) Is targeted advertising user-friendly and secure? b)Where does the company/organization distin